Ogilvy On Presents: Total Loyalty – the Future of Brand Engagement

The future of loyalty isn't about points, miles, and sales - it's so much bigger. Loyalty is about creating and nurturing brand advocates, making them feel a part of something greater. Loyalty is about inspiring consumers, involving them, rewarding them. Loyalty is about making customers feel positive every single time they experience your brand.

This isn't loyalty squared up in a new frame. This is a fundamentally new reimagined loyalty. And for those brands that recognise loyalty's future, these changes bring enormous opportunities.

In Ogilvy On: Total Loyalty, The Lacek Group’s senior VP of marketing innovation Julie Bustos and senior VP of strategic services Michelle Wildenauer will explore in depth how new thinking around loyalty will create a new order of brands. 

The virtual session will cover:

• How customer expectations are evolving and how brands can meet them
• Leading trends in loyalty and how to apply them to your loyalty strategy
• Components of Total Loyalty and how to activate them

Thursday, Feb 24th, 4pm

Register here.