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Ogilvy NY Gets People Dancing with New Campaign for Philip's Sonicare

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The Sweetshop's Kathi Prosser shakes up a groovy new ad to launch electric toothbrush

Ogilvy NY Gets People Dancing with New Campaign for Philip's Sonicare

Last week marked the launch of the newest work from Philip’s Sonicare and Ogilvy & Mather New York, with the release of the ‘Like You’ve Never Felt Before’ campaign – aimed to educate the masses on the short-term benefits of using electronic toothbrushes versus manual.

This isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute.

The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence.

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Audio Post Production: Heard City

Music Supervision: Karl Westman, Michael Freeman

Sound Engineer: Keith Reynaud

Production Company

Director: Kathi Prosser

Production Company: The Sweetshop

Post Production / VFX

Colourist: Chris Ryan @ Nice Shoes

Executive Producer: Diana Dayrit

Flame: (Lead) Jon Magel

Flame Artists: Andrew Rea

Post Production Company: Switch FX

Producer: Cara Flynn


Edit Assistant: Jon Allen

Edit Company: Cosmo Street

Editor: Mark Potter

Executive Producer: Maura Woodwar

Producer: Anne Lai

Creative Agency

Account Executive: Gosia Plewako, Jennifer Natuzzi, (Assist) Kyle Hodgkins

Business Affairs: Lisa Rosario

Copywriter: Allison Lackey

Creative Agency: Ogilvy & Mather New York

Group Creative Director: Victoria Azarian

Managing Director: Spencer Osborn

Planner: (Sr) Ned Sonnenschein

Producer: Sarissa Karnbach

Senior Copywriter: Parker Sims

Genres: People

Categories: Dental Care, Beauty & Health

Ogilvy North America, Tue, 05 May 2015 08:21:18 GMT