Ogilvy Names Global ECD for Unilever
Ogilvy & Mather has appointed André Laurentino as Global Executive Creative Director for Unilever. He will join Ogilvy in February 2014 and report to Tham Khai Meng, Worldwide Chief Creative Officer.
Laurentino will be personally responsible for driving the creative vision and delivery across all of O&M's Unilever brands. He will be based in London, which is the global hub for Unilever brands including Dove, Comfort and Hellmann’s. This role was previously held by Gerry Human, now Chief Creative Officer, Ogilvy & Mather London.
Laurentino is currently Executive Creative Director at TBWA/London and Global Creative Director for McDonald’s. He began his career as an art director in Brazil, and during a 10-year period worked for agencies including DPZ and AlmapBBDO. In 2003, he decided to pursue a career as a copywriter at Lew’Lara\TBWA, where he went on to become ECD. In 2011 he moved to TBWA\London where he won global business such Datsun, Aquafresh and the Adidas 2014 World Cup project.
Khai commented: “André is not only a massively talented creative and inspirer of people, but he is one of the most passionate and focused admen in this business. With him on board, working closely with our clients, Sophie Hoffstetter our Worldwide Managing Director for Unilever, our teams and me, we are now fully geared up to take Unilever to the next level.”
André commented: “I’ve worked with amazing people at TBWA and made many friends there. But I see Ogilvy and Unilever as a potent combination that unleashes great culture-changing creativity. It’s an enormous opportunity and I want to be part of this world.”
Laurentino’s impressive awards haul for work he has done for global brands includes 15 Cannes Lions, 1 D&AD Pencil, 2 One Show Pencils, 1 Premio Abril Grand Prix and more than 80 Brazillian Creative Annual Awards. He is a keen writer and had a novel published in 2005, wrote a TV series that aired between 2000 and 2004, and was a regular columnist for Brazilian newspaper O Estado de S. Paulo for 9 years.
