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Ogilvy Melbourne Leads the Aussie Agency Pack at Shortlist Stage of New York Festivals Awards

Advertising Agency
Sydney, Australia
Australia has scored a total of 71 finalists

New York Festivals Advertising Awards has announced the 2020 Shortlists selected by NYF’s online Grand Jury. Australia has scored 71 finalists led by Ogilvy Melbourne with 12 finalists followed by Thinkerbell with 10, CHE Proximity and Leo Burnett Sydney with 8 and Cummins&Partners with 7.

Leo Burnett Melbourne, Alt.VFX and The Works have scored four finalists apiece. Agencies with three finalists each include Clemenger BBDO Sydney, Isobar and Publicis Worldwide Brisbane. Jonathan Pagno, Photoplay and Wunderman Thompson all have two finalists, whilst opr Agency and Saatchi & Saatchi Sydney has scored one finalist.

A global crisis could not prevent the dedicated Grand Jury from their commitment to judging world-class work. The 2020 Grand Jury is comprised of creative directors, executive creative directors and chief creative officers recruited from top global agencies and leading boutique agencies. The 400+ jury determined the 2020 Shortlist from entries submitted from 60 countries around the globe.

Says Scott Rose, executive director, New York Advertising Festivals: “We’re thrilled with the caliber of this year’s cutting-edge entries, the 2020 Grand Jury judged thousands of entries and set a high bar for the Shortlist. As always, running a fair and competitive top-flight competition judged by prominent international creatives was our goal at the competition launch in October.”

NYF’s powerhouse category roster represents the full spectrum of creativity and innovation prevalent in the industry today. Entries were carefully reviewed by the Grand Jury in the following Category Groups: Activation & Engagement, Artistry & Craft in Advertising, Audio/Radio, Avant-Garde/Innovative, Branded Content/Entertainment, Collaborations & Partnerships, Creative Marketing Strategy/Effectiveness, Design,  Digital/Mobile, Direct & Colleterial, Design, Film (Cinema/Online/TV), Film Craft, Financial Advertising (formerly Midas), New York City Award, Outdoor, Package & Product Design, Positive World Impact, Print, Public Relations, Social Media & Influencer, Sports and Student.

Several category groups saw an exceptional number of entries advance to the medal round including Activation & Engagement, Artistry & Craft in Advertising, Positive World Impact, Film, Film Craft, Financial Advertising and Public Relations.

“The importance of the Grand Jury cannot be stressed enough, their commitment to honoring the men and women who created exciting work for brands around the globe result in innovative work moving on to the Executive Jury judging rounds,” said Scott Rose. “Their insights and expertise are paramount to the process.”

Shortlisted entries progress to the live online judging rounds with the 2020 Executive Jury, an elite group of global CCO’s and other top agency creatives. Through 5 rounds of judging the Executive Jury will select Finalist, Third Prize, Second Prize, First Prize, Grand Award and Best of Show award-winning entries. To View the 2020 Shortlist please visit: HERE.

To view the 2019 New York Festivals Advertising Awards Shortlist, please visit: 2020 Shortlist.

The New York Festival Advertising Awards 2020 competition winners will be announced May 2nd.