Tue, 17 Jun 2014 12:18:48 GMT
On the first day of the Cannes Lions Festival of Creativity 2014, Ogilvy & Mather has won a Grand Prix in the Direct category for OgilvyOne London’s ‘Magic of Flying’ British Airways initiative, as well as two prestigious Creative Effectiveness Lions, out of a total of seven Lions awarded. They are for Ogilvy & Mather Brasil’s Dove ‘Real Beauty Sketches’, and Ogilvy & Mather London’s ‘Travel Yourself Interesting’ Expedia campaign.
In a landmark first Grand Prix for OgilvyOne London, ‘Magic of Flying’ ran on digital outdoor screens at various London locations in 2013. Using custom built surveillance technology, every time a British Airways flight flew overhead a little boy stood up onscreen and pointed at the sky, while the flight number and destination of the plane appeared beside him in real time.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: “This is Outdoor 2.0. What you’re seeing is the future for billboard technology. Well done to our clients and our London team. It takes huge courage to make this idea fly.”
This year, Ogilvy & Mather has doubled its haul of Creative Effectiveness Lions since 2013, when the agency took home its first ever Creative Effectiveness Lion for Ogilvy & Mather Sydney’s ‘Share a Coke’.
Dove ‘Real Beauty Sketches’ – which was the single most awarded Ogilvy & Mather campaign of 2013 with 19 Lions to its name – is now the most viral ad of all time with over 135 million views. The campaign sparked growth in Dove’s biggest categories in all four markets. At last year’s Festival it also took home a Titanium Grand Prix and Integrated Gold Lion, while Ogilvy Brasil was crowned Agency of the Year.
‘Travel Yourself Interesting’ was launched in 2012 by Ogilvy & Mather London for Expedia, demonstrating the wealth of weird and wonderful interesting things you can learn while travelling. The campaign resulted in an 8 growth in bookings value in the UK, and 33 in France.
Tham Khai Meng added: “The results for the Dove and Expedia campaigns are jaw dropping. They’re both great brand platforms that allow outstanding work to really flourish. Thank you to both clients for their formidable support.”
On the first day of the Cannes Lions Festival Ogilvy & Mather took home 1 Grand Prix, 2 Creative Effectiveness, 7 Gold, 7 Silver, and 19 Bronze Lions.view more - Awards and EventsOgilvy UK, Tue, 17 Jun 2014 12:18:48 GMT