Ogilvy Hong Kong Creates World’s First Pizza Box Movie Projector

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Targeted at the young Hong Kong crowd, the campaign sees simple pizza boxes transformed into four movie projector designs
Ogilvy Hong Kong Creates World’s First Pizza Box Movie Projector

Ogilvy & Mather Group Hong Kong (Ogilvy) has launched a product innovation campaign entitled “Pizza Hut Blockbuster Box” for Pizza Hut Hong Kong - a fresh, creative design concept which has been patented by Ogilvy.

The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres. Launched on April 17th in Hong Kong as a test market and for a limited period, Pizza Hut now has further plans to adapt the concept for other regional markets.

Reed Collins, chief creative officer at Ogilvy & Mather Hong Kong said, “This unique campaign demonstrates Ogilvy’s creativity and highlights our capacity to create ‘products as advertising’ - not just traditional campaigns. Not only does it boost our digital and design credentials, but it’s a perfect example of how the two can be combined to great effect.”

Richard Leong, chief executive at Pizza Hut Hong Kong said, “In creating this campaign, we wanted a fresh and innovative way to engage and delight our customers, keeping in mind that movies and pizza go hand-in-hand. Ogilvy has really taken creativity and technology to a new level with this fun, distinctive product.”

Ogilvy & Mather HK - Blockbuster Pizza Box from Work that works on Vimeo.

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Creative Agency

Art Director: Candice Yeung

Chief Creative Officer: Reed Collins

Copywriter: Ollie Davis & Peter Engelbrecht

Creative Agency: Ogilvy & Mather Group

Designer: Gianluca Crudele

Head of Technology: Craig Mason

Illustrator: Parents Parents, Mark Goss, Caratoes & Barlo

Integrated Producer: Ali Loveday

Photographer: Lucy McNally

Production Manager: Kelvin Kwong

Broadcast Assistant: Tammy Lau

Director of Operations: Sandy Ling

Product Designer: Richard Weil

Categories: Food, Pizza

Ogilvy Asia Pacific, 5 years ago