Ogilvy Helps Pizza Hut Hong Kong Put a Local Twist on an Italian Classic

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Local Fung Shui master 'My Lin Lin' fronts campaign launching the Durian Cheese Pizza
Ogilvy Helps Pizza Hut Hong Kong Put a Local Twist on an Italian Classic

Pizza Hut has launched its newest product with something no one would ever expect as a topping - durian. To drive excitement for every Hongkonger, the new pizza is only available in delivery and takeaway channels, for a limited time.

To launch this pizza, the social media campaign 流年運程 (Fortune 2020) from Ogilvy features an entertaining lookalike character of a well-known local Fung Shui master 'My Lin Lin' (賣槤槤). The play on pronunciation of her name 'Mai Lin' has a double meaning which also translates to 'selling durian' in Cantonese.

The pizza can also be used for Fung Shui fortunes, making it relevant as it extends over into Chinese New Year. There are also two digital activations on social media that offer mini quizzes for fans to find out interesting predictions for 2020.

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Categories: Fast food, Retail and Restaurants

Ogilvy Asia Pacific, 3 months ago