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Ogilvy Cape Town Steps Up 'Like a Boss' in Hilarious Volkswagen Film

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Agency teams with Romance Films director Greg Gray for rib-tickling 'Red Flashy Thingy' spot

Ogilvy Cape Town Steps Up 'Like a Boss' in Hilarious Volkswagen Film

The new Volkswagen Polo comes with a host of incredible new features that will make you feel more confident than ever. With this newfound confidence you’ll think you can do anything. That’s why Volkswagen South Africa’s new ad comes with a friendly warning – Beware the confidence.

Created by Ogilvy Cape Town and directed by Greg Gray from Romance Films, “Red Flashy Thingy” follows the journey of a young professional who has recently bought the new Volkswagen Polo, and thus acquired a newfound sense of confidence, which he acts upon. But in life, every action has a reaction and we see how a simple act of parking in a reserved parking space quickly spirals out of control and sends our main character on a journey filled with wailing CEOs, hopeless scientists, doomed space programmes and one big red flashy thingy.

Guided by a narrator (Bob Dunsworth) who sounds like he’s seen the consequences of this type of confidence before, edited by Deliverance, and brought to life by Bladeworks Post Production and Chocolate Tribe VFX, 'Red Flashy Thingy' shows how a little bit of Polo confidence can go a long way.

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Advertiser: Volkswagen

Post Production / VFX

Post Production Company: Bladeworks

Creative Agency

Art Director: Ryan Barkhuizen

Chief Creative Officer: Pete Case

Client Servicing: Vicky Buys, Chris Spencer, Loren Westoby

Creative Agency: Ogilvy Cape Town

Executive Creative Director: Tseliso Rangaka

Executive Creative Directors: Nicholas Wittenberg

Producers: Claudia Hall

Strategist: Jayne McElwee

Digital Production Company

Copywriter: Alex Goldberg

Production Company

Director: Greg Gray

DOP: Rory O’ Grady

Producer: Helena Woodfine

Production Company: Romance


Sound Design: Produce Sound

Sound Engineer: Louis Enslin


Edit Company: Deliverance

Editor: Ricky Boyd

Genres: Storytelling, Visual VFX, Comedy

Categories: Automotive, Cars, Fri, 09 Feb 2018 14:06:34 GMT