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Ogilvy Brazil's Petz Campaign Reminds Us of Our Animal Friendships

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'Listen' print campaign feature images of pet owners lying on couches in their own homes

Ogilvy Brazil's Petz Campaign Reminds Us of Our Animal Friendships

Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer.

“Listeners” reminds us how animals can be good companions for all times.

To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets.

The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is “They do listen to you. Adopt a pet.”

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Production Company

Production Company: Big Studios

Photography: Marcus Hausser

Creative Agency

Creative Agency: Ogilvy Brazil

Copywriter: Guilherme Moreira

Art Director: Márcio Fritzen

Executive Creative Director: Félix del Valle

Chief Creative Officer: Cláudio Lima

CEO: Fernando Musa (Ogilvy Brazil)

Art Buyer: Francini Santiago

Account Management: Larissa Ferrari

Media Planner: Betânia Aragão

Client Approval: Andre Marinho, Claudia Montini

Client

Advertiser: PEtz

Genres: People

Categories: Home, Pet Supplies

lbbonline.com, Fri, 15 Jun 2018 12:41:47 GMT