Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer.
“Listeners” reminds us how animals can be good companions for all times.
To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets.
The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is “They do listen to you. Adopt a pet.”
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Production Company: Big Studios
Photography: Marcus Hausser
Creative Agency: Ogilvy Brazil
Copywriter: Guilherme Moreira
Art Director: Márcio Fritzen
Executive Creative Director: Félix del Valle
Chief Creative Officer: Cláudio Lima
CEO: Fernando Musa (Ogilvy Brazil)
Art Buyer: Francini Santiago
Account Management: Larissa Ferrari
Media Planner: Betânia Aragão
Client Approval: Andre Marinho, Claudia Montini
Categories: Home, Pet Supplieslbbonline.com, Fri, 15 Jun 2018 12:41:47 GMT