Ogilvy Australia has opened applications for its annual integrated 'Goliath' program, calling on all talented individuals interested in applying for the sought-after positions.
12-week paid program provides a unique opportunity to work within all
elements of the agency, giving participants a completely immersive
experience. This includes significant time spent within creative,
digital, social and account management among other areas. In addition,
participants are provided with a real brief to work through and resolve
during the 12-week rotation.
Given the broad experience they
are provided, it's no surprise the majority of participants in the 2018
Goliath program are now employed full-time by the agency, according to
Ogilvy Australia's chief operations officer, Dave Sayer.
Says Sayer: "Goliath is different in that all participants, regardless
of their major or particular area of interest, get to learn about each
and every part of the Ogilvy business. This not only provides them with
the chance to completely immerse themselves in agency life, but means
they are better-equipped than most to start a career in the industry.
Goliath participants are armed with experience across the many
capabilities that clients now need and expect to get ahead in an
increasingly disrupted market."
Sayer went on to say that what
also makes Goliath unique is the program doesn't only focus on tertiary
graduates: "We realise there is a big slice of talent out there who may
not necessarily have a tertiary education and we welcome their
Goliath graduate, and now Ogilvy junior copywriter
Baxter Atkins said while his initial interest had been in creative
only, he now has a strong understanding of how many different parts of
the business contribute to producing great work.
"The structure of Goliath gave us a thorough understanding of the
end-to-end process of developing a campaign. The reality is that there
are so many people involved in producing the kind of outstanding work
that comes from Ogilvy and I'm grateful to have been given exposure to
that entire process."
Says Olivia Huang, another Goliath graduate
and now account executive: "The program has prepared me for the role I
now have because I have a view as to how the whole business operates.
I'm also now more empathetic and appreciative of what others do."
Smith, account executive said the program also gave graduates a strong
sense of Ogilvy's culture and community: "By spending time in every
department within the agency, you meet far more people in the Goliath
program than you would going straight into a role. And 3 months gives
you a really good feel for Ogilvy's people and culture, which in my
opinion, are the agency's greatest assets. I genuinely feel so lucky to
be surrounded by a group of interesting, down to earth, intelligent,
hard-working and brilliant people."
This is the third year Ogilvy
has offered the program which is open to not only tertiary graduates
but anyone with the passion and desire to succeed within a creative
agency. Applications close on November 23. More information can be found
Australia was recently awarded "Employer of Choice" by the Australian
Business Awards. The Australian Business Awards are the national chapter
of an integrated, hierarchical leadership initiative conducted on a
national and international level.