Ogilvy announced today that Kate Cronin has been appointed chief executive officer of Ogilvy Health. Effective immediately, Kate will be responsible for driving all aspects of Ogilvy Health’s business globally. In this new global role, she will also serve as a member of Ogilvy’s global leadership team.
Andy Main, global CEO of Ogilvy, said: “Kate is a widely respected industry leader who sees the unique opportunity we have to use Ogilvy’s creativity and global reach to grow and transform not only brands, but entire businesses in the health sector and beyond. I’m confident that her extensive health experience, focus on client partnership, and mentorship of talent will elevate our work, challenge conventional thinking, and deliver the giant ideas our clients need to create giant value for their business, consumers, and society"
"There is no better time to work in health and I’m excited about the many ways Ogilvy Health can partner with clients to help them solve for a range of unmet needs we are seeing in the marketplace,” added Kate. “The heart of Ogilvy is creativity and there is no better place to get creative than in health where we can develop big ideas that promote life-saving therapies and motivate consumers to change behaviours to create a healthier society.”
In her new role, Kate will oversee the core capabilities within Ogilvy Health including brand strategy, advertising, PR and influence, medical education, HCP promotion, market access, and patient / consumer engagement.
A 16-year Ogilvy veteran, Kate has held a number of roles within Ogilvy including leading the global healthcare practice for Ogilvy Public Relations, managing director of Ogilvy Public Relations’ New York office, and most recently co-president of Ogilvy Health in the U.S. An advocate of diversity and inclusion, Kate is also the co-founder of Ogilvy’s Women's Leadership Professional Network and has contributed to numerous WPP women leadership initiatives.
Kate was named a health influencer by PRWeek and Medical Marketing & Media (MM&M) and was recently inducted to the 2020 MM&M Hall of Femme. Her client work has led to numerous industry awards, including Effies, MM&M, PR Sabres and PRWeek Silver Anvils.