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Officeworks is 'Your Happy Tax Place' in New Spot From Photoplay

Creative 206 Add to collection

The agency behind the spot is AJF Partnership.

Officeworks is 'Your Happy Tax Place' in New Spot From Photoplay

Photoplay has recently produced a new campaign for Officeworks positioning it as 'Your Happy Tax Place'.

Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.

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Client

Advertiser: Officeworks

Post Production / VFX

Post Production Company: The Institute of Post Production

Production Company

Director: Husein Alicajic

DOP: Simon Ozolins

Executive Producer: Oliver Lawrance

Production Company: Photoplay Films

Offline

Editor: Michael Houlihan

Creative Agency

Creative Agency: AJF Partnership

Executive Creative Director: Andrew Foote

Senior Art Director: Dillon McKenna

Senior Copywriter: Simon Gross

Senior Producer: Charlotte Wren

Photoplay / Playtime, Fri, 17 Jun 2016 02:15:06 GMT