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Officeworks is 'Your Happy Tax Place' in New Spot From Photoplay

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The agency behind the spot is AJF Partnership.

Officeworks is 'Your Happy Tax Place' in New Spot From Photoplay

Photoplay has recently produced a new campaign for Officeworks positioning it as 'Your Happy Tax Place'.

Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
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Photoplay / Playtime, Fri, 17 Jun 2016 02:15:06 GMT