Photoplay / Playtime
Fri, 17 Jun 2016 02:15:06 GMT
Photoplay has recently produced a new campaign for Officeworks positioning it as 'Your Happy Tax Place'.
Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.