Photoplay / Playtime
Fri, 17 Jun 2016 02:15:06 GMT
Photoplay has recently produced a new campaign for Officeworks positioning it as 'Your Happy Tax Place'.
Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.
Post Production Company: The Institute of Post Production
Director: Husein Alicajic
DOP: Simon Ozolins
Executive Producer: Oliver Lawrance
Production Company: Photoplay Films
Editor: Michael Houlihan
Creative Agency: AJF Partnership
Executive Creative Director: Andrew Foote
Senior Art Director: Dillon McKenna
Senior Copywriter: Simon Gross
Senior Producer: Charlotte Wren