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Odell Brewing Co. Sparks Change and Gives Back with New Beer 'Kindling'
06/08/2021
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Marketing & PR
New York, USA
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Fortnight Collective launches the golden ale to spark change
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Odell Brewing Company recently launched a brand campaign – Kindling – in partnership with creative agency Fortnight Collective which is donating 1% of all proceeds to deserving charities in their community.

Kindling is Odell’s new Golden Ale that focuses on their charitable mission to serve their communities and work to improve the planet. With that in mind, Fortnight Collective honed in on the ‘why’ of the beer and created a mini-docuseries focused on their four key partners: Wildlands Restoration Volunteers, The Growing Project, The Cultural Enrichment Center of Fort Collins, and The Gathering Place. These charities address a wide range of issues including homelessness, forest restoration, food insecurity, and social injustice.

When brainstorming a name for this beer, Fortnight landed on Kindling, much like for a fire. Odell has a charitable giving focus on numerous, smaller grass roots organisations that make a big impact through their efforts, so with that, Fortnight extended this metaphor into the can design by putting the name front and center, composed of wood and wildlife. 


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