ODD's Latest M&S Ad 'Goes Pyjamas' for Christmas 2019

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Object & Animal's Natalie Rae directs follow up to 'Go Jumpers'
ODD's Latest M&S Ad 'Goes Pyjamas' for Christmas 2019

Following the reaction to its 'Go Jumpers' campaign, M&S has launched a second fun-filled, family Christmas TV ad – Go Pyjamas – supporting another of M&S’s powerhouse categories.

Whilst not originally planned, M&S and creative agency ODD made the 'Go Pyjamas' advert following the great customer and colleague response in consumer testing to 'Go Jumpers'. The advert follows the same simple premise with the whole family having some fun and jumping around in festive PJs to House of Pain’s 'Jump Around'. Back by popular demand, M&S’s own Jumper Hound, Jinty is once again seen rocking his Christmas jumper at the end of the ad.

Nathan Ansell, M&S’s Clothing & Home marketing director said: “For millions of customers nothing says Christmas like some new pyjamas so we’re really excited for the next part of our campaign which backs another big commercial category for us. It’s all about showing off products which offer great style and great value for the whole family. Our aim is to make sure our customers continue to 'go jumpers' for knitwear, 'go pyjamas' for sleepwear and most importantly 'go shopping' at M&S.”

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Client

Brand: Marks & Spencer

Clients: Nathan Ansell, Marketing Director, Clothing & Home

Campaign Name: Go Pyjamas for Christmas

Agency

Creative Agency: ODD

Executive Creative Director: Nick Stickland

Associate Creative Directors: Turhan Osman, Loui Bowes

Art Director: Emma Jordan

Head of Strategy: Kathryn Jubrail

Strategy Director: Jo Delaney

Account Handling: Sarah Johnston, Tom Peters

Agency Producers: Dannie Stewart, Tash Dean

Production

Production Company: Object & Animal

Director: Natalie Rae

DoP: Andreas Bjørseth

Choreographer: Suzette Brissett

Exec Producer: Dominic Thomas

Producer: Julia Fetterman

Stylist: Rebecca Rich

Art Director: Arthur de Borman

Post

Post Production: Moving Picture Company (MPC)

Flame Lead: Bevis Jones

Nuke Assist: Amy Smith and Mauro Nodari

Colourist: Yoomin Lee

EP: Louise Unwin

VFX Producer: Amie Kingsnorth

Edit Company

Editing: The Assembly Rooms

Editor: Eve Ashwell

Edit Assistant: Andre Rodriguez

Edit Producer: Daniel Breheny

Sound and Music

Sound: Grand Central

Sound Designer: Munzie Thind

Original Track: Jump Around - House of Pain

Music Negotiators: Tom Stanford, Wake The Town

Media

Media Agency: Mindshare

Genres: Choreography

Categories: Supermarkets, Retail and Restaurants

ODD, 6 months ago