Octopus Inc. Announces Pandagunda as the Latest Addition to Its Roster

Pandagunda, a versatile artist specialising in digital, VFX-driven creations, embarked on his artistic journey after earning a degree in interior design. Born Ashraf Khoffash and raised in Palestine but now based in Sweden, he has honed his craft to develop a unique fine art practice. Since 2017, Pandagunda has been captivating audiences with emotionally evocative and aesthetically striking artwork that seamlessly blends dreams and reality through vibrant colours and intriguing distortions.

Vancouver Sleep Clinic | Live Visuals

His impressive portfolio spans a wide range of projects, including crafting live visuals for concerts, designing album artwork, and producing motion graphics. Pandagunda's artistry seamlessly integrates various digital mediums such as 3D world creation, 3D scans, motion capture, and photography, resulting in immersive experiences for viewers.

Andrea Rydin | Heart Of Gold

With notable collaborations alongside artists like Rihanna, Banks, Jónsi, and Pat McGrath, Pandagunda continues to push the boundaries of creativity within the digital art world, consistently delivering ground-breaking work.

Rihanna | MTV

Regarding the inspiration behind his work, Pandagunda noted, “I believe there is something behind the façade of our reality. There is something that lies beneath the surface, something undetected by the human eye, an abstract reality that cannot be seen or heard. At times I consider myself more of a curious person than an artist.” 

Nicola Doring, EP @Octopus Inc. said, “We have long been creatively connected and avid admirers of Pandagunda's work, so formalising our relationship is a thrilling prospect. His captivating creations seamlessly transition from commercial campaigns to breathtaking live visuals, leaving us truly mesmerised. We eagerly anticipate exploring the possibilities of integrating his visionary art, which extends beyond the boundaries of the human eye, across a multitude of platforms and opportunities. Particularly within the evolving landscape of technology, we find ourselves in today.”

Pandagunda, director @Octopus Inc. said, “What I find most admirable about Octopus is the genuine care and consistent support from every team member. These connections extend far beyond work or project responsibilities, they carry a personal and deeply meaningful essence. Additionally, I value the balance between expressing my individual creativity and feeling connected to a shared creative spirit with my fellow artists. 

Furthermore, the effortless communication of abstract artistic ideas within our workspace is invaluable, allowing me to stay true to my artistic vision and ensure alignment with our collective goals and projects.”

Pat McGrath x SUPREME