Ocean has been awarded a new 10 year deal with Westfield which extends its award-winning partnership to the Stratford City retail and leisure complex’s exterior advertising estate.
Ocean will operate an expanded £100 million Westfield contract,
targeting 70 million shoppers who represent £2 billion of retail spend in the
UK, capturing Westfield’s expanding retail presence across both East and West
London.
The extended partnership also includes the large format full motion
screens planned for the second phase of Westfield London’s £600 million expansion
in Shepherd’s Bush.
The new contract will kick off a substantial level of investment in
Ocean’s exterior portfolio including next generation digital out of home
screens and a refresh of Ocean’s current inventory. New locations will also
include a giant full motion screen that is expected to be the largest in
London.
There
are also enhancement plans for the Westfield Stratford screens to align both Centres
with the levels of connectivity offered to shoppers by Ocean’s hi speed fibre
wifi network at Westfield London and its full motion national network, The
Grid.
The two destinations offer advertisers and brands an unprecedented opportunity to link the
£1 billion spend in the East of London to the £1 billion retail spend of West
London. Westfield’s retail offer is growing faster than central London in terms
of annual retail sales.
Ocean has worked in partnership with Westfield from the opening of
Westfield London in 2008. During this period the pioneering partnership
delivered the first shopping environment with a digital out of home only
solution.
Commenting on the new partnership Peter Miller, COO Westfield UK/Europe, said: “Westfield has transformed London’s retail and leisure landscape since Westfield London opened in 2008, reinventing the way consumers shop, dine and enjoy themselves by inspiring them with new and exciting experiences and through the adoption of new technologies.
“We are delighted to often be the first locations to showcase innovation in our digital out of home media proposition, and with access to over 70 million shoppers across our two London destinations, and significant coverage of the London consumer market, we create the best environments and experiences for the advertising community, retailers and brands to impact and influence our shoppers and visitors."
Tim Bleakley CEO of the Ocean Group, said: “This is a huge win for Ocean, consolidating our position of strength in London’s best performing retail locations. Westfield is a lifestyle destination as well as an outstanding retail destination. The joint Westfield proposition provides advertisers access to consumers with one of the largest shopping basket spends in London. We are incredibly proud to have the opportunity to apply our expertise and experience across the UK’s most valuable retail assets and to continue to pioneer digital out of home with Westfield.”