Premium digital out of home (DOOH) media owner Ocean Outdoor has been awarded the long term contract to operate and market the iconic Alfa Laval roadside banner which dominates the M4 motorway.
One of the UK’s biggest commercial banners, the former Alfa Laval location has undergone a full refurbishment ahead of its relaunch on Monday, June 6th as Alpha, the number one banner in London. The premium non-alcoholic drinks brand CleanCo Spirits is the launch partner.
Measuring an enormous 474m², the Alpha is in a prime location capturing inbound visitors and traffic travelling from London Heathrow airport and commuters entering the capital from the south-west 'wealth' corridor.
The Alpha complements The Arrival @Heathrow Terminal 5, Ocean’s brand new digital screen which launched on May 23rd.
Ocean Outdoor UK joint managing director Phil Hall said: “The welcome addition of Alpha and The Arrival @Heathrow Terminal 5 to Ocean’s premium large format portfolio provides a seamless channel for brands to connect with commuters, business audiences and overseas visitors as they arrive, stay and spend in London.
“Our extended London network is an opportunity for brands to reach premium audiences using integrated campaigns, messages and interactive experiences across a range of different creative canvases and dynamic digital formats stretching from one side of the capital to the other."
Alpha is the latest edition to Ocean’s iconic London collection including The BFI IMAX, the Piccadilly Lights, Canary Wharf, Arrivals@T5, Westfield London and Westfield Stratford City.