Premium digital out of home media owner Ocean Outdoor
has launched the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies to action as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long running annual digital creative competition which is postponed to 2021.
The initiative is a call to arms for brands, creative minds, agencies and advertisers to be at the vanguard of inspirational work and initiatives to help the nation safely emerge from lockdown and get back on its feet. Brands and creative agencies are invited to submit creative concepts which leverage the multiple technical capabilities of Ocean’s digital out of home portfolio to convey positive, helpful consumer messages as the country emerges from Covid-19 restrictions.
Three winning entries will be displayed across Ocean’s portfolio of premium screens from July, sharing advertising space worth between £250,000 and £500,000 each. Entries are invited from today.
Ocean Outdoor chief marketing officer Richard Malton said: “Now, more than ever, Ocean is inviting Britain’s brightest creative minds and brands to keep us safe and well by educating our citizens how to adapt to the new normal through relevant, positive messages or by simply making us smile. We’re looking to Britain’s brands to promote a sense of well-being, giving us the confidence boost we all need in a way that is timely and relevant to the current situation regards Covid-19. The judges will be assessing the relevance of ideas, the strength of the creative and its context in relation to Ocean screens, their communities and audiences.”
Beyond inspirational messaging, ideas can incorporate the opportunities provided by Ocean Labs’ innovative technology suites, including audience and vehicle detection, live localised data and connectivity, live video streaming, augmented reality, mid-air haptics, dynamic full motion content and interactive, experiential activity.
To keep the process simple, concepts should combine jpeg images with a short written narrative (500 words max). Entries will be judged by an independent panel of experts. It is free to enter and the competition closes on the last day of June. Full entry details can be found here