Out-of-home media owner Ocean Outdoor has extended its global Alliance of premium digital screens across China having secured a new partnership with Phoenix Metropolis Media Technology Co Ltd. Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean.
Phoenix Metropolis Media is a large format market leader in the Chinese digital out-of-home sector with a network covering the entire country. Out-of-home is China’s third biggest media channel after TV and the internet.
Under the terms of the agreement, Ocean will sell international brand campaigns across the Phoenix Metropolis Media portfolio, and Phoenix Metropolis Media clients will have access to the Ocean Alliance network in key urban cities outside of China.
Ocean international sales director Nick Shaw said: “This deal allows global brands to extend their presence by leveraging some of the best and most desirable screens in digital out-of-home. Our partnership with Phoenix Metropolis Media extends Ocean’s Alliance footprint across China specifically in Beijing and Shanghai, giving advertisers a one-stop shop to prime their global media campaigns in the world’s fastest growing consumer market.”
Phoenix Metropolis Media has the most sophisticated technology, tapping the development potential of out-of-home industry, developing the interactive marketing business and creating exclusive digital marketing solutions for customers.
Phoenix Metropolis Media marketing department manager Zhiyong Liang said: “Phoenix Metropolis Media occupies the leading position in Chinese DOOH. Ocean Outdoor has the most typical and representational DOOH resource in the world, including the Landsec Piccadilly Lights, BFI IMAX and Westfield London and Stratford. Therefore, I believe the alliance between two strong and professional media owners will spark a grand and gorgeous achievement.”
“Against a background of globalisation, Chinese brands want to break the limitation of global barriers and promote the idea of “made in China” to the whole world. We regard this alliance as a good example, providing a convenient, accessible channel for Chinese brands. We believe co-operation will create a triple-win situation for both companies and advertisers from all over the world.”
Ocean’s Alliance network crosses four continents and also includes partner screens in Las Vegas, New York, Toronto, Hong Kong, London, Paris, Madrid, Amsterdam, Stockholm, Milan, Dubai, and Melbourne.