Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Ocean & Microsoft Launch Manchester's Biggest OOH Media Wall

Creative 531 Add to collection

Microsoft campaign showcases the Lumia 735 smartphone

Ocean & Microsoft Launch Manchester's Biggest OOH Media Wall

Microsoft is the launch partner for Ocean’s Manchester Media Wall, an impressive hybrid full motion screen which dominates the busy inner city ring road.

Measuring 141.2m2 and wrapped by a brandable vinyl surround, the Media Wall is the first of its kind in Manchester. The Wall is located in Trinity Way, delivering close to one million impacts per fortnight.

This is Ocean’s third full motion media wall in the UK and Manchester’s biggest full motion digital screen. The digital out of home operator has similar walls in Liverpool and London in premium out of home locations.

The Microsoft campaign showcases the Lumia 735 smartphone. The campaign, which was planned through Empowering Media, is also rolling out across Ocean sites in Liverpool and Birmingham.


Romy George, Empowering Media client director, said: “Sites of stature like the Manchester Media Wall demonstrate the rapid evolution of digital out of home, giving us a superb canvas from which to showcase the next generation Lumia smart phones in a dynamic, creative environment.”

Ocean marketing director Richard Malton said: “The addition of the Manchester Media Wall to Ocean’s portfolio is another step in the progressive roll out of DOOH across the UK.

“Our investment in the Wall delivers everything advertisers expect from an Ocean site; an iconic location, innovative design, the very best technology and above all a premium audience.”

Growing demand from advertisers for premium out of home space will continue to see the roll out of further large format digital sites this year and continued investment in the integration of new technology within existing Ocean locations during 2015.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Microsoft

Genres: Documentary

Ocean Outdoor, Mon, 16 Feb 2015 16:15:38 GMT