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Ocado’s Whimsical Spot Brings Value to its Ever Growing Table

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Campaign from St Luke’s highlights selection of Everyday Savers which has low prices on customers’ most-loved groceries

Ocado’s Whimsical Spot Brings Value to its Ever Growing Table

Ocado, the world’s largest dedicated online grocery retailer and the fastest-growing grocer in the UK has unveiled its latest campaign highlighting the competitive pricing of the nation’s most loved groceries, which features across TV, VOD, Digital, Social, Press and Radio through to the 13th March, 2022.

Devised by creative agency St Luke’s, the campaign, called “Ocado - Bringing Great Value to the Table,” highlights Ocado’s philosophy of providing shoppers with quality products at affordable prices. It demonstrates how Ocado can bring great value to everyone’s table in abundance and that with the unbeatable range offered by Ocado, the possibilities are endless.

The 30 second TV ad, which breaks on 17th January, shows Ocado’s Own Range products and other branded goods magically emerging from an Ocado van on a never-ending table on wheels, while an Ocado delivery driver looks on, smiling knowingly. The table travels along streets, and through houses, whizzing past one couple on a sofa, children enjoying a party and a bemused cat. Onlookers such as a window cleaner and a child at the party watch in amazement. The table is then seen climbing stairs in a house, while a bathroom door opens and a hand swipes loo roll.

The ad shows how Ocado can deliver customers a table full of everything they need, and for less than they’d expect. It ends with the message: “At Ocado we’re bringing great value to the table with our Everyday Savers’, before revealing the retailer’s strapline ‘There’s an Ocado just for you.”

Laura Harricks, chief customer officer at Ocado Retail said: “With a wider range than any other supermarket, Ocado truly has something for everyone! We're excited to bring to life our extensive selection of Everyday Savers, perfectly illustrated with a never-ending table of essentials. Whatever your weekly shop looks like, There's An Ocado Just For You."

Alan Young, chief creative officer at St Luke’s said: “Chris Balmond’s direction highlights the brand’s affordability and personal service with all the charisma we’d expect from Ocado.”

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Client

Advertiser: Ocado

Head of Brand Marketing: Lisa McDowell

Brand Advertising & Media Lead: Sarah Emerson

Marketing Manager: Alex Raybould

Senior Marketing Executive: Bryony Thomson

Agency

Creative Agency: St Luke’s

Chief Creative Officer: Alan Young

Creative Partner: Julian Vizard

Art Director: Joanne Boyle

Copywriter: Hannah Talbut

Agency Producer: Jenny Busby

Planning Director: Charlotte Walters

Senior Planner: Tara Ellis

Business Director: Emily Gill-Heginbotham

Account Director: Claire Smith

Senior Account Manager: Maisie La Costa

Account Manager: Sam Everett

TV Production

Director: Chris Balmond

Production Company: Outsider

Producer: Paul McPadden

DOP: Will Bex

Editor: Suzy Davis @ Final cut

Music: Native

Post production: Freefolk

Sound design: Ben Leeves @ Jungle

Still and Social Production

Creative Producers: Dan Moorey + Harry Scotting

Photography: Jonathan Gregson – Pearson Lyle

Retouching: Sarah Plane

Designers: Laura Bazille + Dan Forde

Digital: Build Curious Productions

Genres: Dialogue, People

Categories: Retail and Restaurants , Supermarkets

St Luke's, Mon, 17 Jan 2022 11:48:40 GMT