Ocado Launches Exclusive M&S Partnership with First Print Brand Campaign
The brand advertising by St. Luke’s comprises of a major high impact print campaign across OOH and national daily newspaper print media
Ocado is launching its first brand advertising campaign announcing its new exclusive partnership with Marks & Spencer in September 2020.
Ocado is the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK. The new range will include over 6,000 M&S SKUs, and is the first time consumers will be able to buy M&S products alongside all their favourite branded items from Ocado.
The extensive Ocado range of fresh produce and food brands are showcased against a fresh green background with a playful addition of the food pairing from M&S. Headlines include “Ocado’s got acres of organic veg - and your M&S Chicken”; “Ocado has barrels of crackers - and your M&S Cheddar”, “Ocado has eggs a plenty - and your M&S bacon” and “Ocado’s got buckets of milk - and your M&S cookies”. The end line is: 'Ocado. Our huge range now includes M&S foods.'
Lisa McDowell, head of brand marketing at Ocado, said: “The amazing Ocado range just got bigger! We are so pleased to launch our new partnership with Marks & Spencer. The campaign shows off some of the fresh and iconic M&S products that customers are now able to buy alongside the Ocado range that they already value.”
Chief creative officer at St Luke’s, Al Young, added: “While inspiring unwavering loyalty from its customers, the great value, vast range and market beating service that Ocado offers is not properly appreciated in-market. We can’t wait to help our brilliant clients tell the story of this extraordinary brand.”
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Head of Brand Marketing: Lisa McDowell
Brand Advertising and PR Manager: Sarah Emerson
Senior Brand Marketing Executive: Alicia Clarke
St Luke's, Fri, 18 Sep 2020 11:18:55 GMT
Agency: St Luke’s
Chief Creative Officer: Alan Young
Creative Partner: Julian Vizard
Art Director: Laura Stevens
Copywriter: Claire Wombell
Chief Strategy Officer: Dan Husle
Business Director: Anastasia Terzeon
Account Director: Emily Gill-Heginbotham
Agency producer: Georgie Moran
Account Manager: Maisie La Costa
Photographer: David Gill
Photographer Agent/Executive Producer: Siobhan Squire