Object & Animal’s Keith McCarthy Brings ‘Gladys’ to Life in Barnardo’s Latest Campaign

Keith uses his distinctive visual storytelling skills to capture Gladys, an inspirational woman who is helping to transform so many childhoods with a gift in her will. Travelling through each child’s story we see the impact of 'Gladys' and more so the ever lasting impact Barnardo’s has. 

In Keith’s own words: “The world needs more people like Gladys. But her willingness to be everything, everywhere, all at once was impossible. So we let the edit do all the hard work. A visual dance between Gladys and everyone else. This gave us all the ingredients to craft a conceptual charity film that packed a punch. One that was bold, fun and full of life. It’s what Gladys would want.”