Oatibix Heads to the High Seas to Save the Day in Campaign from BBH London

You’re walking the plank about to meet your maker, thoughts running through your mind, you can make one last request, maybe a plea of help? Well, not in this case – a young boy requests some Oatibix.

With a Peter Pan like swagger, the young boy is suddenly the one in charge - from a moment of peril to becoming the master of the ship, leaving the pirates stranded on a single patch of land.

The spot was created by BBH London, and directed by Tim James Brown.