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O2's Cat-Dog Lives the Hip-Hop High Life in New Campaign

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Spot supports Big Bundles, O2’s new Pay & Go tariff

O2's Cat-Dog Lives the Hip-Hop High Life in New Campaign

O2 today launches the latest chapter in its ‘Be More Dog’ adverts, featuring its cat living big thanks to O2’s new Big Bundles tariff. The TV ad, which premiered Wednesday morning, is part of a £3m launch campaign that also features radio, online display advertising and gaming.

The new ad, featuring hip hop classic ‘Ante Up’ by MOP, shows O2’s dog-like cat hanging out in a giant 4x4 while dancers burst out of the floor of a black and gold studio. As they dance above giant letters spelling BIG, the cat takes its place on a gold throne surrounded by SIM card shaped neon lights. 

As part of the campaign O2 will also be launching a new game allowing people to remix ‘Ante Up’ and drop in special sound effects and clips of O2’s cat throughout the track.

Separately, O2 is partnering with 4Music to find the UK’s next Vlog superstar. Starting this week and running for the next month, aspiring 16-24 year old vloggers are invited to tell 4Music what’s big in their lives this summer at http://vlogstar.4music.com. The winning vlogger will become the face of 4music.com and receive a triple A pass to 4Music; from show shoots and gigs to interviewing artists.  They’ll also receive a Panasonic HD camcorder, a Samsung Galaxy phone and O2 Big Bundles SIM to produce their vlogs.

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Music

Sound Design: GCRS

Sound Engineer: Ben Leeves

Offline

Edit Company: Stitch

Editor: Tim Hardy

Post Production / VFX

Post Production Company: Finish

Production Company

Director: Ninian Doff

Executive Producer: Sam Levene

Production Company: Pulse Films

Client

Advertiser: O2

Creative Agency

Creative Agency: VCCP

Art Director: Josh Dando

Copywriter: Steven Dodd

Planner: Dan Bowers & Ayla De Moraes

TV Producer: Larissa Miola

Genres: Comedy

Categories: Mobile Network, Consumer Electronics

LBB Editorial, Thu, 17 Jul 2014 11:36:57 GMT