O2 Urges Us to 'Be More Dog'

In the eternal battle of cat versus dog, one feline has turned traitor and joined the ranks of canine kind. The latest ad from O2 urges viewers to ‘Be More Dog’ and features a cat who has decided to embrace the tail-wagging, car-chasing, Frisbee-catching dog lifestyle. Caviar's Keith Schofield came on board to direct the spot and the creative comes from VCCP and involves a TV spot and an online activities such as ‘Dog Bombing’ and virtual Frisbee. 

CREDITS –
Title: Be More Dog
Client : O2
Agency : VCCP
Agency Producer : Catherine Long
Executive Creative Director : Darren Bai les
Copywriter : Nathaniel Whi te / Daniel Glover -James
Art Director : Ben Daly / Elias Tor res
Director: Keith Schofield
Production Company : Caviar London
Executive Producer : Sorcha Shepherd
Executive Producer : James Sorton
Executive Producer : Anna Smi h
Producer : Shi r ley O’Connor
DOP: Damian Acevedo
Editorial Company: Marshall Street Edi tors
Producer : SJ O’Mara / Kath Sawszak
Editor : Patric Ryan
Post Product ion Company: Moving Picture Company