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O2 Glows in the Dark in Stylish Campaign from VCCP

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The network operator is updating its Pay As You Go offering

O2 Glows in the Dark in Stylish Campaign from VCCP

The mobile network operator O2 has launched its brand-new Pay & ‘Glo’ campaign, with tariffs starting from £5 a month.

O2’s Pay As You Go tariff has been refreshed, offering customers’ Big Bundles with unlimited minutes and texts, enriched data, and access to the brightest bits of O2 without any of the commitment. Exclusive to O2, customers can enjoy Priority; a collection of invite-only moments to help them do more of the things they love. From one-of-a-kind treats and experiences, to access to the best in entertainment, with gig tickets available 48 hours before general release. Plus, customers can also connect to 16,000 Wi-Fi hotspots across the UK.

You can check out a film from VCCP to promote the campaign below:

Nina Bibby, CMO, O2, said: “Our new Pay & Glo campaign highlights how our new and improved Big Bundles offer the freedom and flexibility of being contract free whilst still being able to benefit from all the brightest bits of O2. We want all our customers to be able experience the full range of benefits of being on O2, whether they choose a fixed contract or a Pay As You Go tariff. We understand that for some customers, having the freedom and flexibility of being on a contract-free tariff is important. Our Pay As You Go Big Bundles now offer customers the freedom to talk and text as much as they would like, while choosing the data they want.”

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Client: O2


Creative Agency: VCCP

Media Agency: Havas

PR Agency: Hope & Glory

Executive creative director: Darren Bailes

Creative director: Jim Capp

Creative director: Guy Moore

Copywriter: Pip Bishop

Art director: Chris Hodgkiss

Digital associate creative director: Jon Bancroft

Planners: Ellie Gauci, Max MacBeath

Head of O2: Rose Bartel

Account Directors: Emma Harvey, Sarah Crowther

Account Manager: Emily Saada

Integrated project director: Simon Keyworth

Photographers: Warren Du Preez & Nick Thornton Jones

Retoucher: Studio Invisible

TV producer: Charlie Hodges

Post producer: Lisa Dolan

Digital producer: Ailsa Bryce

Creative producers: Samantha Adam, Lynda McDonald

Radio Producers: Rosie Good, Sydney McGauran


Production company: Immortal Films

Directors: Warren Du Preez & Nick Thornton Jones

Executive producers: Campbell Beaton

Editor: Jos Newbolt


2D Artist: Duncan Horn

Post House: Process Post Production Ltd

Colourist: Jess @ Framestore

Audio post-production: Jeff Smith @ 750mph

Categories: Consumer Electronics, Mobile Devices

VCCP, Wed, 27 Nov 2019 12:17:14 GMT