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O2 Glows in the Dark in Stylish Campaign from VCCP

27/11/2019
Advertising Agency
London, UK
133
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The network operator is updating its Pay As You Go offering

The mobile network operator O2 has launched its brand-new Pay & ‘Glo’ campaign, with tariffs starting from £5 a month.

O2’s Pay As You Go tariff has been refreshed, offering customers’ Big Bundles with unlimited minutes and texts, enriched data, and access to the brightest bits of O2 without any of the commitment. Exclusive to O2, customers can enjoy Priority; a collection of invite-only moments to help them do more of the things they love. From one-of-a-kind treats and experiences, to access to the best in entertainment, with gig tickets available 48 hours before general release. Plus, customers can also connect to 16,000 Wi-Fi hotspots across the UK.

You can check out a film from VCCP to promote the campaign below:

Nina Bibby, CMO, O2, said: “Our new Pay & Glo campaign highlights how our new and improved Big Bundles offer the freedom and flexibility of being contract free whilst still being able to benefit from all the brightest bits of O2. We want all our customers to be able experience the full range of benefits of being on O2, whether they choose a fixed contract or a Pay As You Go tariff. We understand that for some customers, having the freedom and flexibility of being on a contract-free tariff is important. Our Pay As You Go Big Bundles now offer customers the freedom to talk and text as much as they would like, while choosing the data they want.”

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