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O2 and Serviceplan Bubble's Campaign Is ‘For Every Home’

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Beautifully crafted film was directed by Rodrigo Saavedra out of Rekorder

O2 and Serviceplan Bubble's Campaign Is ‘For Every Home’

Whether Bauhaus aesthetic, retro-chic, family flat or one-room flat, different personal interiors styles and ways of living are represented in ‘Every Home’, a fictional apartment building, where Gen Z and Boomers, gamers and Yogis can be found in their homes engaged in activities made possible by O2’s high-speed internet. 

We are invited into the habitats of the building’s residents from the point of view of a Pizza delivery person, who has to visit several apartments before finding ‘Alex’ and delivering their pizza. We see the very different ways in which residents of different ages and demographics use the internet: people are depicted in their home environments streaming, working, dancing to online radio with smart speakers, uploading videos and much more, demonstrating how everything is possible with O2's high-speed internet.

The beautifully crafted film was directed by Rodrigo Saavedra out of Rekorder, with DOP Benjamin Todd and 3D production by Sehsucht Munich. The eye-catching sets were designed to give an insight into different apartments, in a Wes Anderson-style fly on the wall style. 

Leif Johannsen and Patrick Matthiensen, managing partners creation at Serviceplan Bubble, added: “In order to communicate our message as simply and memorably as possible, we have developed the ‘Every Home’: a house in which we stage scenarios of different types of internet usage in different dwellings.”

Michael Falkensteiner, director brand and marketing communications O₂ / Telefónica Deutschland, explains: "With our network campaign we have successfully positioned O2 as a mobile provider with a very good network.

But at the same time, O2 has the largest home internet availability in Germany and is the first German provider to offer a fixed network tariff for all technologies. Therefore, we also want to make O2 a well-known and popular brand for fixed network offers and significantly increase the perception of our Internet@Home products. We want the O2 brand to be firmly anchored in the minds of consumers when they think of fixed network."

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Client: Telefónica Germany

Brand: O₂ Deutschland

Agency: Serviceplan Bubble and Neverest Hamburg

Global Chief Creative Officer, Serviceplan Group: Alexander Schill

Managing Creative Partner: Leif Johannsen

Managing Creative Partner: Managing Creative Partner

Creative Director Copy: Daniel Steller

Creative Director Art: Pavel Bondarenko

Senior Art Director: Tudo Cucu

Senior Copywriter: Philipp-Morten Gohla

Art Director: Felix Ebell

Art Director: Theresa Fechler

Managing Partner: Lars Holling

Account Director: Sabrina Schwartz

Account Manager: Nico Lohmann

Junior Account Manager: Johanna Pitz

Agency Producer: Christoph Köhler

Film production company: REKORDER GmbH / Dominik Meis

Director: Rodrigo Saavedra

DOP: Benjamin Todd

Production Designer: Mark Connell

Editor: Marcelo Vogelaar

Recording Studio: NHB Studios

Post-Production/ Grading: Marla Colour Grading

Sound Design/ Music Company: Sound

Media Agency: Havas Media Germany / Michael Sack

3D Production/ VFX: Sehsucht München GmbH

Service Production: Shelter Film

Telefónica Germany/ o2 Deutschland

Chief Consumer Officer (CCO): Wolfgang Metze

Director Brand & Marketing Communications: Michael Falkensteiner

Head of Competence Center Communications: Brigitte Giels

Senior Marketing Communications Manager: Stefanie Welter

Genres: Visual VFX

Categories: Utilities, Internet

Serviceplan Germany, Mon, 14 Feb 2022 11:24:18 GMT