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O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage 

Creative 148 Add to collection

Serviceplan Bubble has developed its first cross-media campaign for O2, promoting the telecommunications provider's O2 Select & Stream offer in a creative and entertaining way

O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage 

Under the slogan 'We have the entertainment. You have the choice', Serviceplan Bubble and O2 are drawing attention to the O2 Select & Stream offer on TV, online, print and OOH. Customers who take out a mobile phone or at home tariff will receive a streaming package for one year, and will be the first in the world to be able to choose freely between Netflix, Sky Ticket and O2 TV. 

Michael Falkensteiner, director brand and marketing Communications Telefónica Deutschland/ O2 said: "With our core brand, we want to inspire O2 customers and those who want to become customers with emotional moments and special experiences. Entertainment plays a central role in this, both in our product offerings and in customer communication. Our new O2 Select & Stream campaign immerses viewers in the world of entertainment. We are raising the curtain on well-known productions from Netflix or Sky Ticket as well as popular TV content that can be received via O2 TV. I am delighted that we can use the video and TV content of our partners and present it in a creative and entertaining way. In this way, we show in a striking manner that O2 customers are not tied to a single partner, but have a free choice of offers."

At the heart of the campaign is a TV spot directed by Martin Krejci and produced by Iconoclast, in which the advertising itself becomes entertainment.

In an entertaining way, the short film illustrates the special features of the O2 streaming offer and, at the same time, the central message of the advertising measures: O2 offers its customers the best entertainment, O2 customers set the pace and decide individually which  streaming provider is right for them. Thus, scenes from the Netflix series 'House of Money,' the Sky Ticket series 'Game of Thrones,' and the German daily soap 'Gute Zeiten Schlechte Zeiten,' which can be received via O2 TV on the go and at home, alternate in the spots. In addition to the TVC, the campaign can also be seen online, on social media, in print and OOH. In addition, the spots and motifs will be used in O2's own channels on o2.de or in O2 stores as well as in existing customer communications.  

"Great entertainment deserves a great stage: we are very happy that we were able to  implement this campaign together with our partners in such an impressive way," say Leif Johannsen and Patrick Matthiensen, creative managing partners, Serviceplan Bubble. 


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Serviceplan Bubble 

Managing Partner: Lars Holling   

Creative Managing Partner: Leif Johannsen 

Creative Managing Partner: Patrick Matthiensen

Creative Director Copy: Daniel Steller

Creative Director Art: Pavel Bondarenko

Art Director: Tudor-lonel Cucu

Junior Copywriter: Steven Hartmann 

Junior Art Director: Theresa Fechler 

Account Director: Sabrina Schwartz

Account Manager: Jennifer Grünsfelder

Agency Producer: Katrin Habermann 

Telefónica Germany 

Director Brand & Marketing Communications, Telefónica Germany /  O2  : Michael Falkensteiner

Head of Competence Center Communications, Telefónica Germany/ O2 : Brigitte Giels

Senior Brand Communications Manager, Telefónica Germany / O2 : Stefanie Welter

Principal End-to-End Communications, Telefónica Germany / O2 : Nikolaus Lemli

Production 

Production Company: Iconoclast 

Director: Martin Krejci

Genres: People

Categories: Utilities, Mobile Network

Serviceplan Germany, Mon, 15 Mar 2021 12:47:57 GMT