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O2 and NSPCC Unite with VCCP Release Film to Promote New ‘Kids vs Parents’ Quiz

Advertising Agency
London, UK
Quiz highlights the Net Aware resource and addresses how that many parents know very little of what their children are doing online
O2, with long-standing partner NSPCC, have launched ‘Parents Versus Kids’ an interactive voice activated quiz through Alexa, which aims to get parents and their children talking to each other about the ever-increasing issue of online safety.

The quiz follows the 2015 introduction of the charity’s Net Aware tool, produced in partnership with O2, which provides parents with vital information about the most popular sites, apps and games used by young people.

Launching on Alexa during half term and created by VCCP, ‘Parents Vs Kids’ is aimed at 8 to 13 year olds and their respective guardians. 

The quiz highlights the Net Aware resource, as well as addressing the social issue that often parents know little of what their children are doing online, with the alarming fact that the average parent knows as much about online safety as a 7 year old. 
The quiz features television presenter Lauren Layfield asking the kids questions, and comedian and BBC’s Pointless presenter Richard Osman as the voice for team adults. 
Each game, is a fun series of trivia questions with one question per game stemming directly from the NSPCC’s research, for example asking what a specific acronym used in chat is. The quiz can be played multiple times with new questions delivered in each new game.   
The campaign also features an online film with singer, author and actress Geri Halliwell playing the game with daughter Bluebell.