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O Positive Fares Well in Industry's Top Award Shows


Directors celebrate slew of awards from Cannes, CLIOs, the AICP NEXT Show and more

O Positive Fares Well in Industry's Top Award Shows

O Positive Films is enjoying a season of inspiring creative collaborations. Last week, the David Shane-directed Snickers spots for BBDO New York including '#1 Fantasy' and 'Fantasy Night' - which play on the fan obsession with Fantasy Football - won Silver Film Lions for campaign at the Cannes International Festival of Creativity. The AICP NEXT Show also honoured several spots directed by Shane - Snickers '#1 Fantasy' for Performance, Cure Alzheimer’s Fund 'Daughter and Mother,' which shows the strain the disease can place on children and families, for PSA, and Snickers 'Recovery Room' for Humor, all via BBDO. Part of the long running 'You’re Not You When You’re Hungry' campaign, 'Recovery Room' shows the hilarious consequences of a hungry surgeon who loses his iPhone in a patient. D&AD also awarded the spot a Graphite Pencil for TV Commercial in Film Advertising.

“We’re fortunate to collaborate with smart, passionate creatives who understand what it takes to bring an idea to life in a fresh and entertaining way,” comments Ralph Laucella, O Positive Partner/Executive Producer. “This past year, our directors have really delivered with the comedy films we’re best known for, as well as more serious, cause-related content. It’s an honour to be part of the conversation at all the industry shows.”

Shane’s first branded short for The Atlantic’s 'Question Your Answers' campaign with Wieden+Kennedy New York - 'Typecast,' featuring a powerful performance by Michael K. Williams - won a Webby Award in Film & Video Individual Performance (Branded). 'Typecast' also took home Gold and Silver One Show Pencils in Online film. (Shane’s second Atlantic film, another introspective dramatic piece, 'Should I be scared?' with Jeffrey Wright, was released this May.)  Snickers 'Recovery Room' also won a One Show Gold Pencil for TV and Merit for Craft Direction. Other One Show Merits went to Jim Jenkins’ Bud Light 'Banquet' (Dilly Dilly), one of many spots Jenkins directed for Bud’s 'Famous Among Friends' campaign, for TV via W+K New York, and Shane’s Cure Alzheimer’s Fund “Daughter and Mother” for Film.

Jonathan Klein took home a Gold CLIO SPORT award for John Hancock 'Retirement Rookie' which finds former Red Sox slugger David Ortiz not quite sure what to do now that he’s retired, then turning to fans for help, via Hill Holliday, in Direct - Film. CLIO SPORT Silvers went to Kenny Herzog’s Foot Locker “Greatness Does Good” Integrated Campaign - which had NBA All-Stars and sneaker heads donating over 5,000 pairs of sneakers to Hurricane Maria victims in Puerto Rico, and Shane’s Snickers “#1 Fantasy” in Film.

O Positive began the year being featured in AdAge/Creativity’s industry benchmark, Production Co A-List. 

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Genres: Comedy, Storytelling

O Positive , Tue, 26 Jun 2018 08:36:34 GMT