New Zealand Steel has today announced its
appointment of DDB as creative agency for both NZ Steel and its various
brands including Colorsteel, Steltech and AXXIS.
Pepworth, NZ Steel head of marketing, says the business is excited
about the new partnership and has some great projects in the pipeline.
Says Pepworth: "NZ Steel has a rich heritage in this country and we're
part of the cultural fabric. The team at DDB really connected with the
importance of what we do, the value of how we do it, and how we'd like
that expressed to the New Zealand public."
The first major piece of work in production is a Colorsteel brand campaign, launching later this year.
Pepworth: "We're really looking forward to unveiling what the team are
working on for Colorsteel; there's been a huge amount of thought,
consideration and passion put into this both internally and at DDB."
Mowday, DDB NZ CEO, says he's thrilled to be working with NZ Steel and
looks forward to driving growth for the business through effective
communications building fame, feeling and fluency.
"NZ Steel is a very special brand. What it represents, its contribution
to New Zealand and innovation within domestic production and export is
fantastic. It's always exciting to work with a business that feels
integral to who we are as a country. They're holding up our bridges,
putting roofs over our heads and providing the framework for our cities.
It's a powerful story and one that we're looking forward to telling."