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NZ Steel Appoints DDB as Creative Agency


Appointment will see DDB leading all advertising communications across the business

NZ Steel Appoints DDB as Creative Agency

New Zealand Steel has today announced its appointment of DDB as creative agency for both NZ Steel and its various brands including Colorsteel, Steltech and AXXIS.

Sarah Pepworth, NZ Steel head of marketing, says the business is excited about the new partnership and has some great projects in the pipeline.

Says Pepworth: "NZ Steel has a rich heritage in this country and we're part of the cultural fabric. The team at DDB really connected with the importance of what we do, the value of how we do it, and how we'd like that expressed to the New Zealand public."

The first major piece of work in production is a Colorsteel brand campaign, launching later this year.

Says Pepworth: "We're really looking forward to unveiling what the team are working on for Colorsteel; there's been a huge amount of thought, consideration and passion put into this both internally and at DDB."

Justin Mowday, DDB NZ CEO, says he's thrilled to be working with NZ Steel and looks forward to driving growth for the business through effective communications building fame, feeling and fluency.

Says Mowday: "NZ Steel is a very special brand. What it represents, its contribution to New Zealand and innovation within domestic production and export is fantastic. It's always exciting to work with a business that feels integral to who we are as a country. They're holding up our bridges, putting roofs over our heads and providing the framework for our cities. It's a powerful story and one that we're looking forward to telling."

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DDB New Zealand, Wed, 04 Jul 2018 03:02:53 GMT