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NZ Post and Three-Timing Feline Have Local Neighbourhood Covered



Developed by FCB NZ and produced by Sweetshop, the campaign first aired last night and will run until mid-October

NZ Post and Three-Timing Feline Have Local Neighbourhood Covered

No-one knows the comings and goings of a street like your local NZ Post courier. So FCB and NZ Post have created a brand spot that tells the tale of a philandering feline getting around multiple homes to maximise her mealtimes. Whilst making his daily deliveries, our courier discovers Trixie / Maggie / Lulu and her three-timing ways, culminating in a warm, fluffy, purring ending.

This continues NZ Post’s mission to consistently connect at a brand level, drive salience for NZ Post = Courier and building on the great results delivered by the earlier Keeping Ho Ho Hush Hush campaign last Christmas.

NZ Post’s people - particularly posties and couriers - have always played an important role in their communities, now more than ever, this campaign aims to demonstrate that in a charming yet lighthearted way.

Sarah Sandoval, general manager, consumer and brand, NZ Post, said: “NZ Post play an essential role in keeping our communities and NZ connected, particularly as essential workers through Covid-19. We’re often peoples only connection when in lockdown and beyond – our people take this role incredibly seriously and genuinely care about delivering for the communities they work in.”

Executive creative director, FCB New Zealand, Leisa Wall, added: “NZ Post are a client who truly understand the power of strong emotional brand storytelling and it’s been wonderful to build on the work we started last Christmas.”

The spot will be followed by the return of Keeping Ho Ho Hush Hush.


Agency / Creative
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Genres: People, Storytelling, Comedy

Categories: Business Services, Mailing

FCB NZ, Thu, 27 Aug 2020 17:00:00 GMT