Publicis Communications has announced that New
Zealand content agency FRONTSIDE and founder Robett Hollis (right) will
be joining Publicis Groupe in New Zealand. The team will work closely
with Saatchi & Saatchi as well as continuing to operate separately
under the FRONTSIDE brand, now part of Publicis Communications.
FRONTSIDE was founded by Hollis in 2007 and has since grown to become
one of the most in-demand content agencies in New Zealand. A self-made
entrepreneur, heavily involved in the media and tech industry, Robett
sits on the board of the New Zealand Technology Industry Association, is
a board member of Figure NZ and was named by LinkedIn as one of the Top
Three Most Influential New Zealanders on the platform. He also founded
the New Zealand Entrepreneurs Festival and is the creator of ColabNZ, a
creative shared workspace supporting tech startups which expanded into
New Zealand's largest.
Says Paul Wilson (above left), managing
director of Saatchi & Saatchi New Zealand: "I've known Robett for
over six years now and have worked with him closely for the last two. He
is a force of nature with a unique take on creativity, technology and
helping brands grow. Alongside the agility and speed of the FRONTSIDE
content team, Robett's entrepreneurial background and relentless energy
will be a powerful addition to our business."
Says Hollis: "I
truly believe content is the new currency, but creativity will always be
the variable to make it cut through with credibility. This partnership
with Saatchi & Saatchi and Publicis Communications shows that they
are just as serious about this fast-moving content space as we are. For
me, I believe business is about genuine relationships so most of all, it
was the people at Saatchi & Saatchi, and in particular Paul, that
cemented my decision to join the Publicis whanau."
Rebelo, CEO, Publicis Communications ANZ: "We're really excited that
Robett and the FRONTSIDE team have joined Publicis Communications. Their
agility and progressive point of view on the world of content will only
enhance our offering to clients in New Zealand as we continue to invest
in our capabilities here."