Ad highlights The Times’s groundbreaking investigations and coverage of the impact of traumatic brain injuries sustained in football and other sports
The New York Times today debuted a new ad from its “The Truth has a Voice” brand campaign, the second in a series of ads The Times is planning for this year that will focus on its unwavering commitment to original, independent journalism that holds power to account.
The ad highlights The Times’s groundbreaking investigations and coverage of the impact of traumatic brain injuries sustained in football and other sports, which dates back to 2007, and closes with the messages, “The truth has power. The truth will not be ignored. The truth has a voice.”
The Times’s decade-long interrogation of the effects of repeated brain trauma on football players has spurred Congressional inquiries, exposed bogus science, compelled changes to the rules of the game to make it safer and illuminated the toll on wives and children when former players are debilitated.
The ad is the latest in the series that draws from The Times’s acclaimed “The Truth is Hard” campaign that debuted during the Academy Awards last year. In the coming weeks, The Times plans to release ads highlighting other major Times investigations focusing on holding power to account in the sports arena, including its coverage of Russian doping at the 2014 Winter Olympics in Sochi as well as its corruption investigation of FIFA officials in 2015.view more - Creative