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NY Giants' Saquon Barkley Gets His Game on in Gillette's 2020 NFL Campaign

Creative 382 Add to collection

Grey New York teams with director Nicole Ackermann on latest spot

NY Giants' Saquon Barkley Gets His Game on in Gillette's 2020 NFL Campaign

Gillette is unveiling the latest phase of its 2020 NFL campaign, anchored by a new TV spot, featuring NY Giants all-pro running back Saquon Barkley, as he showcases what you can achieve on and off the field when you treat every day like it’s game day. The commercial, which opens the NFL season, is from Grey New York and award-winning director, Nicole Ackermann.

This season is going to be different than any NFL season that came before it. But what does not change is the preparation and mindset that’s needed to be your best. That’s what’s on full display in Gillette’s newest commercial, as Saquon goes through his own pre-game ritual to get into the right mindset. 

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Client: Proctor & Gamble Gillette

Vice President - John Claughton
Senior Brand Director - Karen Martin
Brand Director - Premal Amin
Integrated Production Manager - Marco Zermeno
BBIC Director - James Pooley
Global Head, Sports Marketing - Greg Via
Digital and Social Brand Management - Erin Millard
Communications Manager - Julia Lafeldt

Agency: Grey NY

Worldwide Chief Creative Officer: John Patroulis

Chief Creative Officer: Justine Armour

Executive Creative Director, Art : Qian Qian

Executive Creative Director, Copy: Tristan Kincaid

Associate Creative Director, Art Director : Gemma Slack

Associate Creative Director, Copy Writer : Ben Peppernell

EVP Account Director : Brian Weston

SVP Account Director : Daniella Linkus

Account Supervisor : Julie Ressler

Senior Account Executive : Lindsay Auerbach

Assistant Account Executive : Alyssa Segel

Planning Director : Jhanell Biggs

Project Manager : Jacqueline Iriarte


Production Agency: Townhouse

Chief Production Officer : James McPherson

VP, Executive Integrated Producer : Katy Hill

Associate Integrated Producer : Lauren Wood

Business Affairs Manager : Vicky Giovanis

Music Producer : Kurt Steinke

Production: Room Content

Director : Nicole Ackermann

DP : Jeremy Snell

In-House Producer : Joel Todaro

Producer : Shelli Jury


Editorial: Gramercy Park Studios

Editor : Marlo Caine / Cosmo Street

Assistant editor : George Irizarry / Cosmo Street

Executive Producer : Ned Martin

Executive Producer : Maura Woodward / Cosmo Street

Post Producer : Chaitanya Singh

Post Producer : Amanda Slamin / Cosmo Street

Audio Mixer : Dante De Sole


Color: Company 3

Senior Colorist: Joseph Bicknell

Producer: Alexandra Lubrano


Finishing: Method

Executive Producer/Head of Production: Tsiliana Jolson

Senior VFX Producer: Bennett Lieber

Lead Senior Flame Artist: Mario Caserta

Flame Artists: Stephen Morris, Mark Woit

Flame Assistant: Ryan Shields

Genres: People

Categories: Shaving, Beauty & Health

Grey New York, Fri, 11 Sep 2020 11:19:53 GMT