Nuud Chewing Gum Exposes Big Gum Brand's Plastic Problem

Nuud has launched a bold campaign that calls out popular gum brands that use single-use plastic within their products, working to ignite a conversation around the issue. 

Recent polling conducted by the Nuud revealed 74% of Britons are concerned about the health impact of chewing plastic gum. 84% of the UK public believe it is the responsibility of gum manufacturers to be transparent about the plastic content.

Through provocative graphics and a range of different poster designs (which will be unveiled over the coming weeks), the campaign educates the public about the single-use plastic contained in big gum.

Founder Keir Carnie said, “We love chewing gum. Brits chew over five billion pieces of gum every year. Fresh breath on the go shouldn’t mean polluting our bloodstreams or our planet. You might think plastic straws are a thing of the past, yet people are munching on the same amount of plastic each time they chew big brand gum. It's shocking and disgusting!”