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NUTRO Brand Celebrates Dogs Living Life to the Fullest with Adorable New Campaign

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BBDO New York's 'Dogs Give Everything 100%' campaign supports the brand refresh in the New Year

NUTRO Brand Celebrates Dogs Living Life to the Fullest with Adorable New Campaign
Today, the NUTRO brand launched its new creative advertising campaign titled, 'Dogs Give Everything 100%', celebrating how NUTRO. FEED CLEAN recipes give dogs the energy to live a full and active life. The creative, developed by BBDO New York, supports the brand’s refresh and reinforces that when at their best, dogs are the perfect example for getting the most out of life.

“We know a clean lifestyle supports a full and active life for both pets and their owners,” said Craig Neely, vice president of marketing at Mars Petcare. “The NUTRO campaign captures the energy and excitement that our pets have with a healthy and nutritious diet so they can enjoy what they love most.”

The campaign will appear on national TV and will also air on full episode player and online video. Additional assets include full-page print ads as well as digital and social graphics.

The NUTRO brand has been evolving with the changing lifestyles of both pets and pet parents. This month, the NUTRO brand is refreshing its products to once again meet the needs of pet owners and their pets. The updated new look, which will start appearing on store shelves in the coming weeks, embodies the NUTRO. FEED CLEAN philosophy with re-imagined bags featuring a bold, simple and modern design that allows real, recognisable ingredients to take centre stage. NUTRO products follow the NUTRO. FEED CLEAN philosophy of simple, purposeful and trustworthy recipes – that are rich in nutrients, full of flavour and made with real, recognisable non-GMO ingredients.

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Client: Mars Petcare

Brand: NUTRO


PR Agency: Weber Shandwick

Creative agency

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Directors: Peter Kain and Gianfranco Arena

Creative Directors: Lance Vining and Gary Du Toit

Junior Art Director: Samantha Spellman

Junior Copywriter: Sandi Spino

Exec Producer: Amy Wertheimer

Senior Producer: Jennifer Hundis

Associate Art Producer: Lizzy Lehn

Integrated Producer: Stuart Miller

Music Producer: Julia Millison

EVP, Senior Account Director: Sally Nathans

SVP, Account Director: Kate Callander

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

VP, Planning Director: Steve Panawek

Senior Brand Planner: Molly Gasch

Business Affairs Managers: Shelly Bloch and Paul Cisco


Production Company: EG+

Project Producer: Donna Mendieta

Production Company: Knucklehead

Director: Siri Bunford

Executive Producer: Matthew Brown

Head of Production: Matthew Brown

Line Producer: Vivian Esterhuyse

Director of Photography: Adam Bental


Editorial Company: Exile

Editor: Katie Turinski

Executive Producer: Sasha Hirschfeld

Producer: Kate Undorfer

Assistant Editor: Brett Holman

Telecine Company: C03

Telecine Artist: Sofie Borup

Producer: Alexandra Lubrano

Conform/Finish Company: JAMM Visual

Conform Artist: Adrien Serradio

Producer: Adam Reeb

Visual Effects Company: JAMM Visual

Lead CG Artist: Andy Boyd

Producer: Adam Reeb

Music and Sound

Music Company: Singing Serpent

Composer: James Ascuitto (ASCAP)

Producer: Dennis Culp

Sound Design Company: Sonic Union

Composer: Michael Marinelli

Producer: Justine Cortale

Mix & Record Company: Sonic Union

Engineer: Michael Marinelli

Producer: Justine Cortale

Categories: Home, Pet Supplies

BBDO New York, Wed, 06 Jan 2021 17:06:12 GMT