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Nutrition Brings People Together in Animated Nestle Health Science Film

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FCB Health Brasil teams with Zombie Studios and director Paulo Garcia to create charming spot

Nutrition Brings People Together in Animated Nestle Health Science Film

Nutrition connects people around the world and can change lives. This is the concept of the tribute to nutritionists created by FCB Health Brasil for Nestlé Health Science. 


The animated video titled “Malu,” produced by Zombie Studios and directed by Paulo Garcia, uplifting shows the connections between two people who find themselves in different phases of their lives. The first is Malu, a child at school who receives nutritional care that is a true form of affection. The school chef helps the child see food and mealtimes in a different way. The second portion of the film focuses on Malu as an adult, now working as a nutritionist, and recognising who made a difference in her life. She seeks to give back by also providing care and affection. The connection between the two is established through nutrition.

"Nutritionists play an essential role in patients' recovery. We sought to make a tribute that would recognise this amazing value, through the emotional link that nutritionists create with people," explained Juliana Bortali, from Nestlé Health Science. "The script is very poetic, a kind of Proustian exploration of our emotional memory of food," added Mauro Arruda, ECD and Co-Managing Director of FCB Health Brasil.

Nestlé Health Science chose FCB Health Brasil as the agency for an annual communications project for its Medical Nutrition division. The project is focused on enteral alimentation, a treatment for people who are unable to completely feed themselves through the mouth.

This is the first time that Nestlé Health's hospital and non-hospital channels are undertaking strategically distinct approaches, unified under the concept "Nutrition Connects Us." 

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Client

Brand: Nestlé Health Science

Marketing: Mariana Lemos, Juliana Bortali, Ana Figueiredo, Mariana Gimenez, Livia Modesto, Stephanie Gomes

Media: Victor Vendramini, Leila Shimanoe, Rafael Turri

Music

Music Company: LOUD

Producer: Felipe Vassão

Client Services: Priscila Miranda

Animation

Animation Company: Zombie Studio

Director: Paulo Garcia

Executive Producer: Natalia Gouvêa

Producer: AntonCastro, Marcio Lovato and Leticia Harumi

Creative Director: Daniel Salles and Yohann da Geb

CG Supervisor: Gustavo Rangel

Compositing: Gustavo Rangel, Ricardo Alves, and Boson Post

Colourisation: Psycho n' Look

Client Services: Stefanie Dias

Creative Agency

Creative Agency: FCB Health Brasil

Chief Creative Officer: Diego Freitas and Mauro Arruda

Art Director: Diogo Barbosa and Laura Hyppolito

Copywriter: Breno Ferreira

Illustrator: Laura Hyppolito

Projects: Gustavo Zaize

Brand and Business: Elton Longhi, Fabíola Toschi, and Jéssica Machado

Planning: Luana Azeredo and Flávia Novelli

Media: Fábio Freitas, Leonardo Souza, Juliano Zeitlin, Matheus Kafka

RTV: Charles Nobili, Murillo Moretti, Mariana Carneiro, Pedro Lazzuri, and Ricardo Magozo

FCB Brasil, Thu, 05 Sep 2019 13:58:33 GMT