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Creative in association withGear Seven
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NutriBullet Introduces BulletFit: A Revolution in Sticking to Your New Year’s Resolutions

13/01/2020
Marketing & PR
Hot Springs, USA
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The campaign from Humanaut reminds people that nutrition goals are as important as exercise, and much easier to stick to
NutriBullet is ringing in the New Year with a new campaign created by Humanaut that introduces a revolutionary new fitness program called BulletFit – the fastest way to get BulletFit this year. 
 
In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program. 
 


The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend”, only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie. 

 
The campaign is running in January to remind people that your nutrition routine is equally as important as your workout routine when it comes to achieving fitness goals and sticking to your New Year's resolutions.

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