Community pharmacy membership organisation, Numark launched a new campaign this week to promote its Hey Pharmacist repeat prescription service.
Created by McCann Manchester, the creative runs across Connected TV, C4 VOD and national broadcast TV alongside digital, social, and in-store campaigns across England for the next 12 months. It promotes the Hey Pharmacist app which provides Numark members in England with an online repeat prescription proposition.
The new campaign introduces, ‘Repeat prescriptions. Made simple,’ with a set of three spots featuring heightened-reality scenarios. In each cut, the hero discovers they have forgotten to order their repeat prescription at a less than ideal time but thanks to Hey Pharmacist, a few taps later their problems are solved.
The creative highlights how managing your repeat prescriptions has never been quicker or simpler in a tongue-in-cheek, comedic tone.
Jeremy Meader, managing director of Numark, commented: “It is very exciting to see our first TV campaign go live. The creative does a brilliant job in bringing to life the benefits of Hey Pharmacist, highlighting how easy and effortless managing prescriptions can be.”