Fri, 27 May 2022 08:09:06 GMT
Nudgestock, the world’s biggest behavioural science festival, now in its tenth year, has announced it will be streaming live on June 10th for ten hours straight. The event organised by Ogilvy UK and hosted by their behavioural science legend Rory Sutherland, will have a series of eighteen global authorities talking hot topics from sustainability and diversity to motivation and leadership. The event, which is free to attend, had over 40,000 online attendees last year.
This year’s festival will champion three key themes which are driven by political upheaval and economic uncertainty - Sustainability, Misinformation and Anti-Trends. The sessions will explore the consumer behavioural traits that will define the new order of brands and organisations in the 21st Century.
At Nudgestock, c-suite marketeers learn how to think like a behavioural scientist, where counter-intuitive ideas and real-world case studies are discussed, debated, and celebrated by the planet’s boldest thinkers. The day will tackle how rethinking sustainability and diversity can promote balance, how our age of misinformation and polarisation is warping society, and how behavioural science can track the changing nature of consumerism.
Speakers include Google’s and Obama’s behavioural specialist Maya Shankar talking public policy, Goldsmith’s Virtual Reality expert Sylvia Pan examining consumer sociability, best-selling author and Whitehouse speech writer Dan Pink revealing the trick of long-term motivation, America’s foremost economist Katy Milkman discussing incentive drivers, top psychologist Paco Underhill unpicking the science of shopping and acclaimed speaker Mathew Syed unlocking the high-performance mindset.
“If you base your business success on technological gizmo then you have something that will give you a competitive advantage for 18 months to two years. On the other hand, if your brand rests on a solid understand of unchanging psychological truths, then what you have is a completely enduring competitive advantage." Rory Sutherland
Register to attend Nudgestock now here.
See the full schedule here.view more - Awards and EventsOgilvy UK, Fri, 27 May 2022 08:09:06 GMT