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Nudgestock, the World’s Biggest Behavioural Science Festival Streams Live on June 10th


Ogilvy UK’s celebration of consumer behaviour and creativity is back for its tenth year

Nudgestock, the World’s Biggest Behavioural Science Festival Streams Live on June 10th

Nudgestock, the world’s biggest behavioural science festival, now in its tenth year, has announced it will be streaming live on June 10th for ten hours straight. The event organised by Ogilvy UK and hosted by their behavioural science legend Rory Sutherland, will have a series of eighteen global authorities talking hot topics from sustainability and diversity to motivation and leadership. The event, which is free to attend, had over 40,000 online attendees last year.  

This year’s festival will champion three key themes which are driven by political upheaval and economic uncertainty - Sustainability, Misinformation and Anti-Trends. The sessions will explore the consumer behavioural traits that will define the new order of brands and organisations in the 21st Century.  

At Nudgestock, c-suite marketeers learn how to think like a behavioural scientist, where counter-intuitive ideas and real-world case studies are discussed, debated, and celebrated by the planet’s boldest thinkers. The day will tackle how rethinking sustainability and diversity can promote balance, how our age of misinformation and polarisation is warping society, and how behavioural science can track the changing nature of consumerism.  

Speakers include Google’s and Obama’s behavioural specialist Maya Shankar talking public policy, Goldsmith’s Virtual Reality expert Sylvia Pan examining consumer sociability, best-selling author and Whitehouse speech writer Dan Pink revealing the trick of long-term motivation, America’s foremost economist Katy Milkman discussing incentive drivers, top psychologist Paco Underhill unpicking the science of shopping and acclaimed speaker Mathew Syed unlocking the high-performance mindset.  

“If you base your business success on technological gizmo then you have something that will give you a competitive advantage for 18 months to two years. On the other hand, if your brand rests on a solid understand of unchanging psychological truths, then what you have is a completely enduring competitive advantage." Rory Sutherland 

Register to attend Nudgestock now here.

Speakers include:  

  • Google’s Maya Shankar, senior director of behavioural economics and former senior advisor for Obama, founder and chair of the White House Behavioural Science Team, talking about how behavioural science defines government and public policy.   
  • Goldsmith’s top lecturer and VR authority Sylvia Pan talking the potential of VR and consumer sociability. 
  • Dan Pink, behavioural science giant, author of five New York Times bestsellers, and White House speech writer, discussing the real trick to long-term motivation. 
  • Katy Milkman, the American economist most famous for her work on vaccine incentives and the host of Charles Schwab’s popular behavioural economics podcast Choiceology.
  • Paco Underhill, the world leading Environmental Psychologist and best-selling author discussing Why We Buy: The Science of Shopping. 
  • Matthew Syed, top author and highly acclaimed speaker that explains the psychological nuances of the high-performance mindset and how companies can unlock untapped potential in individuals and teams to drive innovation.   

See the full schedule here

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Ogilvy UK, Fri, 27 May 2022 08:09:06 GMT