This week, Nestlé’s Coffee-Mate Natural Bliss line of all-natural coffee creamers launched a cheeky new campaign, in partnership with agency 360i, featuring its 'Surprisingly Natural' pop-up coffee experience where baristas and select patrons went “au naturel,” with only their bodies painted, to the surprise of customers and passersby. 

The new campaign is surprising consumers with the 'naked truth' about the all-natural product, getting them to take a closer look at Natural Bliss and promote the 'Surprisingly Natural' experience, and the product that inspired it.