NRMA Insurance has partnered with creative studio Bear Meets Eagle On Fire with its first campaign for Single-Item Insurance -- a product that lets customers insure individual items even if they don’t have an existing home and contents insurance policy.

Micah Walker, chief creative officer, BMEOF said: “Sometimes the solution to a brief is so simple it just seems to present itself. This was one of those. Once we had the thought ‘That one thing’ it was just about using the scale and negative space of the locations to make it impactful.”