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NRMA Insurance's Holiday Road Message Safely Arrives

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Bear Meets Eagle On Fire and photographer Simon Harsent capture the anticipation of loved ones arriving home for the holidays

NRMA Insurance's Holiday Road Message Safely Arrives

NRMA Insurance have launched a road safety holiday message with a new out of home campaign from creative studio Bear Meets Eagle On Fire.  

The ‘Safe always arrives’ campaign features a series of cinematic images that capture the anticipation of a loved ones arrival, and will run across rural sites in NSW and Queensland.

The images were created with award winning photographer Simon Harsent, from The Pool Collective. 

“In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon shot them beautifully” said Micah Walker, CCO and founder of BMEOF. 

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Client: NRMA Insurance

Chief Marketing Officer, IAG: Brent Smart

Marketing Director, NRMA Insurance: Sally Kiernan

Manager, Integrated Comms: Elizabeth Stokes


Agency: Bear Meets Eagle On Fire

Photographer: Simon Harsent

Producer: Cameron Gray

Production Company: The Pool Collective

Post / Retouching: Cream


Media: Initiative

Categories: Insurance, Finance

Bear Meets Eagle On Fire, Wed, 22 Dec 2021 09:42:09 GMT