New spot by Colenso BBDO, FINCH and directed by Juan Cabral of MJZ transports us into a familiar-looking analogue world, but one populated with self-driving cars
NRMA Insurance, with Colenso BBDO, is launching 'Sleeper', a new film reminding Australians to stay alert and safe on the roads these holidays.
The Christmas campaign captures a dreamlike vision of the quintessential road trip. Directed by Juan Cabral of MJZ, in partnership with FINCH, it follows the story of a family travelling along the Australian highways at night before reaching their grandma’s house at daybreak.
Along the journey, we see a family – a mum behind the wheel and her two daughters – drift into peaceful slumber as we’re transported into a familiar-looking analogue world, but one populated with self-driving cars. We follow their peaceful road trip as the family’s car threads its way across bridges, intersections and spaghetti junctions, before delivering the family safely into the arms of grandma.
Juan commented: “It truly felt like a small crew shooting a short film, everyone waiting for the moon to do its thing. Nick and the Colenso team were really championing the nuances of long road trips…embracing the mystery of the night and sleep. The cast was lovely, including the kangaroo that came to say hi for a little cameo.”
“It’s not often brands take the time to tell a proper story these days, but it’s stories that people love." added Nick Worthington, creative chairman, Colenso BBDO. "This cautionary tale, told brilliantly by Juan Cabral, takes us on a magical journey into the near future, while simultaneously keeping one foot in the past. It’s a simple and timely reminder for us all to take care on the roads these holidays.”
'Sleeper' launches this week, across TV, cinema and online.