NRMA Insurance Partners Up with CSIRO Data61 to create the 'NRMA Fireblanket'
Created by Tricky Jigsaw, part of M&C Saatchi Sydney.
NRMA Insurance has embarked on a new project to
explore the potential of fire prevention technologies with leading
science organisation Data61, a division of CSIRO.
partnership with CSIRO Data61 follows almost two years of research and
development with innovation partner Tricky Jigsaw, part of the M&C
Saatchi Group, to build and test an early bushfire detection prototype
called NRMA FireBlanket.
NRMA FireBlanket is an early bushfire detection and monitoring network
prototype made up of sensor nodes that sniff the air for bushfire smoke.
If smoke is detected they can communicate with each other via a
wireless sensor network to help locate the source.
partnership with CSIRO Data61 will see the NRMA FireBlanket prototype
tested and evaluated alongside other bushfire prevention technologies to
determine if it could complement existing initiatives.
Says Jane Merrick, general manager of marketing and customer experience for NRMA Insurance: "NRMA
Insurance has a long history of being there for customers before,
during and after a disaster. With one in 10 Australians being impacted
by bushfire at some point in their lives, we have developed the NRMA
FireBlanket project to explore the role technology can play in helping
us to detect and prevent bushfires.
"We are proud of the work
that has gone into developing the NRMA FireBlanket project over the last
two years with Tricky Jigsaw. We have now engaged CSIRO's Data61 whose
bushfire experience will help explore ways to move the NRMA FireBlanket
Says Ben Cooper, innovation partner, Tricky Jigsaw: "This
project has allowed us to collaborate on a prototype that has the
potential to create on the ground 'bush intelligence' that gives
always-on insight into bushfire conditions and threat. R&D continues
with CSIRO's Data 61 to move it closer to reality."
Says Michael Canning, executive creative director, M&C Saatchi: "Bushfires
are a real danger for many Australian communities. NRMA FireBlanket is
an exciting initiative we're collaborating on with NRMA Insurance to
help make Australian homes and Australian families safer. We're looking
forward to sharing more about the prototype as we undertake further
Client: NRMA Insurance
Agency: M&C Saatchi Sydney
Tech Partner: Tricky Jigsaw
Product Design: Vert Design
Production Company: Kite Productions - Josh Moore
Post Production: Alt VFX, Heckler
Sound: Sound Reservoir
Media: Mindshareview more - CreativeM&C Saatchi Sydney, Mon, 05 Dec 2016 07:04:42 GMT