Nothing's Gonna Stop the Capital Children’s Choir and Avenues Youth Project in Virgin Spot

Virgin Media shines a light on incredible children in its second Covid-19 TV film, which aims to lift the nation’s spirits by showcasing kids having fun while singing at home during lockdown.

Virgin Media’s latest film, created by adam&everywhereDDB, will first feature on Friday 15th May on ITV during Who Wants To Be A Millionaire and on Channel 4 during Gogglebox. With media planned and bought by Manning Gottlieb OMD, the film will also be shared across online, VOD, and Virgin Media’s social platforms.

As adults and children across the UK continue adapting to life in lockdown, keeping connected to the things and people they love has never been more important. Whether it’s working from home, home schooling or staying in touch with friends for the now weekly staple Zoom quiz, everyone is adjusting to the new way of life. Inspired by the love, laughter and morale boosting, TikTok busting stories from the public, Virgin Media wanted to pair its Virgin spirit with the incredible talents of these children in a bid to lift spirits and make people smile.

Capturing positivity and creativity that’s been echoed across the internet over the past few weeks, Virgin Media’s new film features 30 children aged from 7-14, who took time between their busy homeschooling schedules to take part in virtual sessions and record themselves singing the classic 1987 Starship track ‘Nothing’s Gonna Stop Us Now’ – which perfectly sums up the youngsters’ resilience during these challenging circumstances. 

Rachel Santesso, founder of the Capital Children's Choir said: "I couldn't be prouder of the children and how they embraced the opportunity to create this special film. It was a good, positive distraction for many of them who are really missing their friends and are trying to adjust to life in lockdown. It has been something really exciting for them to focus on and was a fascinating experience trying to direct them all via video and audio virtually, but of course they absolutely took it in their stride".

Cilesta Van Doorn, executive director of brand and marketing at Virgin Media said: “Our latest film brings a huge smile to my face every time I see it! Staying connected to our passions and the people we love is so important and I couldn’t be more proud of the role Virgin Media and our engineers have played in keeping the country connected. Seeing how everyone, in particular children, are adjusting to lockdown is truly inspiring and this is exactly why we wanted our next film to embrace the nation’s spirit through the voices of these incredible, resilient kids. I hope that their enthusiasm, as well as their amazing vocal talents helps keep people’s spirits up”.