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‘Nothing’s Changed - Everything’s Different’ - The Hidden Gem That is Brisbane

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Brisbane Marketing worked with Taxi Film Production on the new campaign to showcase Brisbane
‘Nothing’s Changed - Everything’s Different’ - The Hidden Gem That is Brisbane

Brisbane Marketing has launched a new campaign to showcase Brisbane in a way that has never been done before. Brisbane has come of age and it’s time to share this maturation with the rest of the country.

The campaign directed by Taxi Film Production Directors - Stephen Lance and Mairi Cameron is a heartwarming story aligning technical proficiency and stunning visuals exhibiting Brisbane in all its splendour. The city’s meaning has evolved from simply being about the weather to being about the lifestyle in Brisbane, encouraging viewers to focus on the diverse and fresh new wonders of the city.

“We worked closely with the agency team at VMLY&R and The Post Lounge to reinvent Brisbane through sound and vision,” says directing duo Stephen Lance and Mairi Cameron. “Using an iconic Powderfinger track with dreamy vocals by Megan Washington, we had a blast weaving an invocation of all the new and classic Brisbane landmarks."

The combined innovative and creative influence resulted in a visually beautiful campaign which showcases all that Brisbane has to offer.

The Taxi directing duo are not only boundless in their emotive creativity, their cinematic style is rich and technically proficient. The pair took a different approach and used the Arri Trinity Rig for certain shots, allowing new angles for the operator and new storytelling options for the directors. This emerging camera technology allowed the audience to experience rotating cinematography, illustrating a more fun and vivid aesthetic.

Brisbane locals Stephen Lance and Mairi Cameron are partners in work and life and combined, are a formidable creative force. They have both directed and released their own feature films, amongst other creative writing and TVC projects. Notably, feature film 'The Second' was released on STAN last year to critical acclaim.

If you’d like to see and hear more about the very talented Stephen Lance and Mairi Cameron, they are available nation-wide via Taxi Film Production.

Check out their reel here

video
Brisbane Marketing - "Nothing's Changed, Everything's Different"
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Client: Brisbane Marketing

Head of Marketing:  Mandy O’Sullivan

Chief Commercial Officer: Rob Nelson

Creative

Agency:  VMLY&R

Creative Group Head:  Jim McKeown

Art Director:  Phil Vale

Senior Producer:  Julie Duff

Senior Account Director: Ingrid Postle

Production

Production Company: Taxi Film Production

Directors: Stephen Lance & Mairi Cameron

Executive Producer:  Andrew Wareham

Senior Producer: Imogen Dick

Post Production

Post Production: The Post Lounge

Senior Post Producer: Brock Smith

Offline Editor: Steve Cooper

Colourist: Angela Cerasi

Flame Artist: Scott Wilson

Sound Design: Ben Stewart

Motion Graphics: Phillip Radford

Sound

Musical Vocals:  Megan Washington

Original Lyrics: Powderfinger

Taxi Film Production, Fri, 29 Nov 2019 00:59:36 GMT