Taxi Film Production
Fri, 29 Nov 2019 00:59:36 GMT
Brisbane Marketing has launched a new campaign to showcase Brisbane in a way that has never been done before. Brisbane has come of age and it’s time to share this maturation with the rest of the country.
The campaign directed by Taxi Film Production Directors - Stephen Lance and Mairi Cameron is a heartwarming story aligning technical proficiency and stunning visuals exhibiting Brisbane in all its splendour. The city’s meaning has evolved from simply being about the weather to being about the lifestyle in Brisbane, encouraging viewers to focus on the diverse and fresh new wonders of the city.
“We worked closely with the agency team at VMLY&R and The Post Lounge to reinvent Brisbane through sound and vision,” says directing duo Stephen Lance and Mairi Cameron. “Using an iconic Powderfinger track with dreamy vocals by Megan Washington, we had a blast weaving an invocation of all the new and classic Brisbane landmarks."
The combined innovative and creative influence resulted in a visually beautiful campaign which showcases all that Brisbane has to offer.
The Taxi directing duo are not only boundless in their emotive creativity, their cinematic style is rich and technically proficient. The pair took a different approach and used the Arri Trinity Rig for certain shots, allowing new angles for the operator and new storytelling options for the directors. This emerging camera technology allowed the audience to experience rotating cinematography, illustrating a more fun and vivid aesthetic.
Brisbane locals Stephen Lance and Mairi Cameron are partners in work and life and combined, are a formidable creative force. They have both directed and released their own feature films, amongst other creative writing and TVC projects. Notably, feature film 'The Second' was released on STAN last year to critical acclaim.
If you’d like to see and hear more about the very talented Stephen Lance and Mairi Cameron, they are available nation-wide via Taxi Film Production.
Check out their reel here
Client: Brisbane Marketing
Head of Marketing: Mandy O’Sullivan
Chief Commercial Officer: Rob Nelson
Creative Group Head: Jim McKeown
Art Director: Phil Vale
Senior Producer: Julie Duff
Senior Account Director: Ingrid Postle
Production Company: Taxi Film Production
Directors: Stephen Lance & Mairi Cameron
Executive Producer: Andrew Wareham
Senior Producer: Imogen Dick
Post Production: The Post Lounge
Senior Post Producer: Brock Smith
Offline Editor: Steve Cooper
Colourist: Angela Cerasi
Flame Artist: Scott Wilson
Sound Design: Ben Stewart
Motion Graphics: Phillip Radford
Musical Vocals: Megan Washington
Original Lyrics: Powderfinger