Notepad Makes Tech Straightforward for Iomart Rebrand

Strategic brand agency Notepad creates and launches a disruptive new brand for Iomart - one of the UK’s leading cloud computing and managed hosting companies.

Instead of the typical industry focus on complexity, data, and technical jargon, the new Iomart brand celebrates the company’s focus on consistently making life straightforward for their customers. An insight supported by findings from a series of workshops with Iomart’s global teams and existing client interviews. 

In a category dominated by stock imagery of connectivity and corporate high-fives, Notepad used art direction that focuses on warm and friendly photography of the Iomart team and its very happy customers. By pairing this with a relatable tone of voice, big blocks of eye-catching colour, and expressive but simple illustrative marks, the Iomart team has a system that is easy to execute across all digital and physical touchpoints.

Throughout the new identity, Notepad focused on using clear-cut and down-to-earth language which champions Iomart’s focus on simplicity, while positioning them as a much more approachable and collaborative alternative to their major competitors. 

To launch the new brand, Notepad worked with Iomart to develop a creative launch campaign that cemented their new straightforward positioning across OOH sites in Glasgow, London, and Manchester. The campaign was further supported by Notepad completely reimagining Iomart’s physical brand experience at major trade events, and launch creative across all digital platforms. 

Sharon Mars Leach, chief marketing officer at Iomart said: “It was really important to us to work with a partner who took the time to get to know our business and who could work as an extension of our marketing team. We wanted everyone to be involved in the brand-building process – not just outsource it and be handed the finished article. Working with Notepad was fantastic – they really felt like part of our team and we collaborated really well at all stages of the process. They made it fun, engaging, and informative all at the same time and the outcome was a brand we are really proud of, represents the kind of business we are building, and one that we felt connected to right from the outset.”

Naeem Alvi-Assinder, founder at Notepad agreed: “As an agency that rebrands a lot of tech companies, it was an absolute joy to work with a company as big and bold as Iomart to show the world how to cut through in complex industries. Throughout the process, Iomart put their full trust in the Notepad team, and the end result is a new brand identity and experience which positions Iomart as the obvious choice in the market.”

Notepad developed the brand strategy, brand experience, visual identity, and tone of voice. The new brand launched with a multi-channel advertising campaign across London, Manchester, and Glasgow. The new Iomart brand is now live across physical and digital channels.

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